2017 The Year of The Influencer

The latest trend in internet marketing is the use of compensated influencers. Here are the latest articles on this trend on TechCrunch:

Influencer Marketing

  • Time Inc. is launching its own influencer marketing network with help from Speakr

    Time Inc. is launching its own influencer marketing network with help from Speakr

    Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be “powered by” startup Speakr; this means Time Inc. Connect will combine Speakr’s technology with a unique pool of influencers. Read More

    Adobe’s Project Fleek connects marketers and social video influencers

    Adobe’s Project Fleek connects marketers and social video influencers

    Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of services and workflow for professional video, described Fleek as an extension of the social publishing tools that the company launched (in beta) back in November. “Trying to solve some of the… Read More

  • Dovetale wants to let brands of any size use influencer marketing

    Dovetale wants to let brands of any size use influencer marketing

    Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored… Read More

  • Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

    Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

    New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas. Little Bird was founded in 2011 to help researchers quickly find the top experts and influencers on any given subject via Twitter. It raised from Mark Cuban, Jason Calacanis, Oregon Angel Fund and other individual investors $4.8 million in venture capital to build… Read More

  • Social Nature raises $1M to promote natural products with influencer marketing

    Social Nature raises $1M to promote natural products with influencer marketing

    We write about a lot of influencer marketing companies at TechCrunch, but Social Nature has a unique focus — natural products. The company is announcing it has raised $1 million in seed funding from investors, including Shopify co-founder Scott Lake, the Pereira/Wharton family, the founders of Pomme Natural Markets and Simon Whitfield (the Olympic triathlete) and Brenda Irwin of… Read More

    The New York Times acquires influencer marketing agency HelloSociety

    The New York Times acquires influencer marketing agency HelloSociety

    The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in startups and builds its own companies. It launched HelloSociety (which it fully owned) back in 2012 as an analytics platform for Pinterest marketers. Read More

  • Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

    Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

    Bloglovin’ is announcing the acquisition of marketing startup Sverve, a move that should the expand monetization options for writers using the Bloglovin’ platform. The New York-headquartered company offers an aggregator where consumers can find and follow fashion and lifestyle bloggers, and where those bloggers can reach and stay connected with a new audience. CEO Giordano… Read More

  • Influencer Marketing Startup Mavrck Raises $5M

    Influencer Marketing Startup Mavrck Raises $5M

    Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding. There are plenty of other companies working on influencer marketing, but Mavrck co-founder and CEO Lyle Stevens said they usually identify influencers without helping brands “activate” them, or they’re focused on how to “rent”… Read More

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Gust Launch

While I’ve been a member for several years over at Gust I was totally unaware of their “Gust Launch” service which is a one stop shop to creating your startup for a very reasonable price. I highly reccomend it and this product endorsement is totally NOT compensated in any way shape or form.

Source: Gust Launch

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Google Says They Make Changes Every Day!

Source: Google Says They Make Changes Every Day!

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Dealing with Negative Search Results: How to Get Rid of the Bad Stuff

How to Get Rid of Search Results You Don’t Like

As a business owner, there’s nothing worse than discovering your business has a bad search result associated with it. You work hard to ensure your customers are satisfied with your products and service. You work even harder to make your business a success. Unfortunately, they’re common in business transaction and interactions. We’re in the age of information, and people are eager to share their opinions online. Sometimes, these opinions are not positive.

Fortunately, there are a handful of techniques and strategies, used primarily by companies in the online reputation management industry, to make negative content vanish. Similar to SEO (search engine optimization), which uses strategies to make your business more noticeable, Reverse SEO uses a variety of techniques to make a particular site less noticeable. This is the backbone of how ORM (online reputation management) experts mitigate the impact of negative content about your brand. Essentially, there are two ways of doing this: removal and suppression.

Removing Negative Content Completely

If you notice a bad review, defamatory remarks, or other negative content showing up at the top of search results when you search for your name, your first instinct might be to try and have it removed. Removing a link from the internet permanently disassociates it with your name, and it makes sure consumers never see it again. It’s effective, but it’s hard to do. Links to negative content will be content you control, or content that someone else controls. Obviously, removing content on a page you own is much easier than one you don’t.

Source: Dealing with Negative Search Results: How to Get Rid of the Bad Stuff

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How to Value a Business

The Certified Entrepreneurial Advisor (CEA) program is designed to empower small businesses owners and those who advise them. It consists of a graduate-level practical education in how to start, manage and grow a small business. Completion of the twelve CEA subject areas equips graduates with powerful, practical tools, techniques and strategies aimed at small business success.

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12 Ethical Principles for Business Executives – Exemplary Business Ethics & Leadership

Ethical values, translated into active language establishing standards or rules describing the kind of behavior an ethical person should and should not engage in, are ethical principles. The following list of principles incorporate the characteristics and values that most people associate with ethical behavior. 

1. HONESTY. Ethical executives are honest and truthful in all their dealings and they do not deliberately mislead or deceive others by misrepresentations, overstatements, partial truths, selective omissions, or any other means.

2. INTEGRITY. Ethical executives demonstrate personal integrity and the courage of their convictions by doing what they think is right even when there is great pressure to do otherwise; they are principled, honorable and upright; they will fight for their beliefs. They will not sacrifice principle for expediency, be hypocritical, or unscrupulous.

3. PROMISE-KEEPING & TRUSTWORTHINESS. Ethical executives are worthy of trust. They are candid and forthcoming in supplying relevant information and correcting misapprehensions of fact, and they make every reasonable effort to fulfill the letter and spirit of their promises and commitments. They do not interpret agreements in an unreasonably technical or legalistic manner in order to rationalize non-compliance or create justifications for escaping their commitments.

4. LOYALTY. Ethical executives are worthy of trust, demonstrate fidelity and loyalty to persons and institutions by friendship in adversity, support and devotion to duty; they do not use or disclose information learned in confidence for personal advantage. They safeguard the ability to make independent professional judgments by scrupulously avoiding undue influences and conflicts of interest. They are loyal to their companies and colleagues and if they decide to accept other employment, they provide reasonable notice, respect the proprietary information of their former employer, and refuse to engage in any activities that take undue advantage of their previous positions.

5. FAIRNESS. Ethical executives and fair and just in all dealings; they do not exercise power arbitrarily, and do not use overreaching nor indecent means to gain or maintain any advantage nor take undue advantage of another’s mistakes or difficulties. Fair persons manifest a commitment to justice, the equal treatment of individuals, tolerance for and acceptance of diversity, the they are open-minded; they are willing to admit they are wrong and, where appropriate, change their positions and beliefs.

6. CONCERN FOR OTHERS. Ethical executives are caring, compassionate, benevolent and kind; they like the Golden Rule, help those in need, and seek to accomplish their business objectives in a manner that causes the least harm and the greatest positive good.

7. RESPECT FOR OTHERS. Ethical executives demonstrate respect for the human dignity, autonomy, privacy, rights, and interests of all those who have a stake in their decisions; they are courteous and treat all people with equal respect and dignity regardless of sex, race or national origin.

8. LAW ABIDING. Ethical executives abide by laws, rules and regulations relating to their business activities.

9. COMMITMENT TO EXCELLENCE. Ethical executives pursue excellence in performing their duties, are well informed and prepared, and constantly endeavor to increase their proficiency in all areas of responsibility.

10. LEADERSHIP. Ethical executives are conscious of the responsibilities and opportunities of their position of leadership and seek to be positive ethical role models by their own conduct and by helping to create an environment in which principled reasoning and ethical decision making are highly prized.

11. REPUTATION AND MORALE. Ethical executives seek to protect and build the company’s good reputation and the morale of its employees by engaging in no conduct that might undermine respect and by taking whatever actions are necessary to correct or prevent inappropriate conduct of others.

12. ACCOUNTABILITY. Ethical executives acknowledge and accept personal accountability for the ethical quality of their decisions and omissions to themselves, their colleagues, their companies, and their communities.

Source: 12 Ethical Principles for Business Executives – Exemplary Business Ethics & Leadership

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Can Texting Create a Binding Contract? – UpCounsel Blog

If you’re discussing a deal in an electronic message simple statements, while harmless in intent, could cause serious problems. Courts in recent years have decided that in some cases an email exchange can constitute a binding contract. Since communicating via smartphones became ubiquitous, another question has arisen: whether you could enter into a contractual obligation – even inadvertently – by sending a text. A recent case in Massachusetts suggests that, too, is a possibility.

The court held that because the text message was “signed,” there could be an enforceable contract.
The Text That Launched a Lawsuit
The case in question, St. John’s Holdings v. Two Electronics, involved negotiations for the purchase of a commercial building. The buyer’s broker had emailed the seller’s broker an unsigned Letter of Intent (LOI) as an attachment. The LOI, which the parties intended to be binding, had to be signed by both parties. The seller’s broker followed up by texting the buyer’s broker to ask that the LOI be signed and that a deposit be made.

Specifically, the text said:

“Steve. [Seller] wants [buyer] to sign first, with a check, and then he will sign. Normally, the seller signs last or second. Not trying to be stupid or contrary, but that is the way it normally works. Can [buyer] sign today and get it to me today? Tim.”

The buyer then signed the LOI and provided a check to the seller. But on the same day, the seller accepted a third party’s offer for the property and refused to countersign the LOI. Rather than look for another property, the buyer decided to sue.

Source: Can Texting Create a Binding Contract? – UpCounsel Blog

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