7 Ways to Use Yelp to Improve Your Local Business : Social Media Examiner

Are you wondering how to best use Yelp for your business?

If you run a local business like a restaurant, Yelp should be an essential cornerstone of your online presence.

Launched back in 2004, Yelp continues to be the go-to resource for millions of visitors looking for information about local businesses.

Is your business doing all that it can to attract new customers from the ever-growing audience on Yelp?

yelp logo

The Yelp brand—your customers trust it, so your business should embrace it!

Whether you’ve been active on Yelp in the past or you’re starting a new business, this article will bring you up to speed on the Yelp of today and offer seven ways your business can improve its presence on Yelp.

Source: 7 Ways to Use Yelp to Improve Your Local Business : Social Media Examiner

Posted in Advisory Board | Leave a comment

How to Respond to an RFP – Request for Proposal: The Guide to Success

business-proposal-templateProposal (pro·pos·al [pruh-poh-zuhl]) noun: the act of offering or suggesting something for acceptance, adopting or performance.

A Chinese philosopher wisely once said, “A journey of a thousand miles begins with a single step.” For consultants and small firms, that step is often writing a proposal. As an independent consultant, you will inevitably hear the words, “send me a proposal.” However, the real results come in mastering the details of how and when to deliver yours to a potential client.

Many professionals make the mistake of equating proposal activity with sales activity. Proposal development is not a give-away activity, but rather a strategic tool to gain business. It is far better to deliver one proposal a month that gains business than to develop five without a single win.

Like resumes, winning proposals must be grammatically corrected, spell-checked and visually appealing. But more importantly, they must specifically address your prospect’s needs and offer a clear solution tailored to your potential client. And also like resumes, the real work of your proposal happens before you ever begin writing it.

In this 10-page, downloadable guide, we’ll take you through how to write a proposal step-by-step. You will learn how to gather the right information before you ever begin writing so that you can deliver a targeted, relevant proposal. You will also learn how to gain the competitive advantage by asking the right questions and avoid time-wasting “requests for information,” or “RFI’s,” disguised as opportunities.

Source: How to Respond to an RFP – Request for Proposal: The Guide to Success

Posted in Advisory Board, Proposal | Tagged | Leave a comment

2017 The Year of The Influencer

The latest trend in internet marketing is the use of compensated influencers. Here are the latest articles on this trend on TechCrunch:

Influencer Marketing

  • Time Inc. is launching its own influencer marketing network with help from Speakr

    Time Inc. is launching its own influencer marketing network with help from Speakr

    Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be “powered by” startup Speakr; this means Time Inc. Connect will combine Speakr’s technology with a unique pool of influencers. Read More

    Adobe’s Project Fleek connects marketers and social video influencers

    Adobe’s Project Fleek connects marketers and social video influencers

    Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of services and workflow for professional video, described Fleek as an extension of the social publishing tools that the company launched (in beta) back in November. “Trying to solve some of the… Read More

  • Dovetale wants to let brands of any size use influencer marketing

    Dovetale wants to let brands of any size use influencer marketing

    Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored… Read More

  • Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

    Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

    New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas. Little Bird was founded in 2011 to help researchers quickly find the top experts and influencers on any given subject via Twitter. It raised from Mark Cuban, Jason Calacanis, Oregon Angel Fund and other individual investors $4.8 million in venture capital to build… Read More

  • Social Nature raises $1M to promote natural products with influencer marketing

    Social Nature raises $1M to promote natural products with influencer marketing

    We write about a lot of influencer marketing companies at TechCrunch, but Social Nature has a unique focus — natural products. The company is announcing it has raised $1 million in seed funding from investors, including Shopify co-founder Scott Lake, the Pereira/Wharton family, the founders of Pomme Natural Markets and Simon Whitfield (the Olympic triathlete) and Brenda Irwin of… Read More

    The New York Times acquires influencer marketing agency HelloSociety

    The New York Times acquires influencer marketing agency HelloSociety

    The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in startups and builds its own companies. It launched HelloSociety (which it fully owned) back in 2012 as an analytics platform for Pinterest marketers. Read More

  • Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

    Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

    Bloglovin’ is announcing the acquisition of marketing startup Sverve, a move that should the expand monetization options for writers using the Bloglovin’ platform. The New York-headquartered company offers an aggregator where consumers can find and follow fashion and lifestyle bloggers, and where those bloggers can reach and stay connected with a new audience. CEO Giordano… Read More

  • Influencer Marketing Startup Mavrck Raises $5M

    Influencer Marketing Startup Mavrck Raises $5M

    Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding. There are plenty of other companies working on influencer marketing, but Mavrck co-founder and CEO Lyle Stevens said they usually identify influencers without helping brands “activate” them, or they’re focused on how to “rent”… Read More

Posted in Advisory Board, Influencer | Tagged | Leave a comment

Gust Launch

While I’ve been a member for several years over at Gust I was totally unaware of their “Gust Launch” service which is a one stop shop to creating your startup for a very reasonable price. I highly reccomend it and this product endorsement is totally NOT compensated in any way shape or form.

Source: Gust Launch

Posted in Incorporation | Tagged | Leave a comment

Google Says They Make Changes Every Day!

Source: Google Says They Make Changes Every Day!

Posted in Advisory Board | Leave a comment

Dealing with Negative Search Results: How to Get Rid of the Bad Stuff

How to Get Rid of Search Results You Don’t Like

As a business owner, there’s nothing worse than discovering your business has a bad search result associated with it. You work hard to ensure your customers are satisfied with your products and service. You work even harder to make your business a success. Unfortunately, they’re common in business transaction and interactions. We’re in the age of information, and people are eager to share their opinions online. Sometimes, these opinions are not positive.

Fortunately, there are a handful of techniques and strategies, used primarily by companies in the online reputation management industry, to make negative content vanish. Similar to SEO (search engine optimization), which uses strategies to make your business more noticeable, Reverse SEO uses a variety of techniques to make a particular site less noticeable. This is the backbone of how ORM (online reputation management) experts mitigate the impact of negative content about your brand. Essentially, there are two ways of doing this: removal and suppression.

Removing Negative Content Completely

If you notice a bad review, defamatory remarks, or other negative content showing up at the top of search results when you search for your name, your first instinct might be to try and have it removed. Removing a link from the internet permanently disassociates it with your name, and it makes sure consumers never see it again. It’s effective, but it’s hard to do. Links to negative content will be content you control, or content that someone else controls. Obviously, removing content on a page you own is much easier than one you don’t.

Source: Dealing with Negative Search Results: How to Get Rid of the Bad Stuff

Posted in Advisory Board, Ethics | Tagged | Leave a comment

How to Value a Business

The Certified Entrepreneurial Advisor (CEA) program is designed to empower small businesses owners and those who advise them. It consists of a graduate-level practical education in how to start, manage and grow a small business. Completion of the twelve CEA subject areas equips graduates with powerful, practical tools, techniques and strategies aimed at small business success.

Posted in Advisory Board | Tagged , | Leave a comment