A friend and business associate of mine, Eric (E.J.) Dalius has made a consistently successful career in network marketing or multi-level marketing as many know it as. You know, the ones that hold informational meetings at the Ramada Inn out by the interstate your buddy from school keeps dragging you to with promises that you can retire if you only worked at it part-time at home? Yeah, those deals! Yuck right?No thanks, you say as I always have.
Only the top people in those make any money, everybody knows that right?
Well that used to be the case but network marketing as it’s called now has grown up and you may want to take another look at it before you get that pink slip in your mail slot at work. According to Dr. Josephine Gross, Editor in Chief of Networking Times:
“Recent research from the U.S. Direct Selling Association reports unprecedented growth in network marketing, in terms of both retail sales and the number of people involved. This growth shows the vibrancy of the model as an unmatched opportunity for entrepreneurship. Customers gravitate towards the personal touch network marketing provides, Technological advancements have helped the channel to continuously evolve. This report presents some facts and reasons why network marketing has grown in a turbulent global economy and why the business model is poised for continued growth over the next several years.”
The number of people involved in the U.S. grew from 18 million to 20 million in 2015, an 11% increase from the previous year. While network marketing continues to attract predominantly women, the business model represents every generation and is generally reflective of America’s diverse population.