How to Respond to an RFP – Request for Proposal: The Guide to Success

business-proposal-templateProposal (pro·pos·al [pruh-poh-zuhl]) noun: the act of offering or suggesting something for acceptance, adopting or performance.

A Chinese philosopher wisely once said, “A journey of a thousand miles begins with a single step.” For consultants and small firms, that step is often writing a proposal. As an independent consultant, you will inevitably hear the words, “send me a proposal.” However, the real results come in mastering the details of how and when to deliver yours to a potential client.

Many professionals make the mistake of equating proposal activity with sales activity. Proposal development is not a give-away activity, but rather a strategic tool to gain business. It is far better to deliver one proposal a month that gains business than to develop five without a single win.

Like resumes, winning proposals must be grammatically corrected, spell-checked and visually appealing. But more importantly, they must specifically address your prospect’s needs and offer a clear solution tailored to your potential client. And also like resumes, the real work of your proposal happens before you ever begin writing it.

In this 10-page, downloadable guide, we’ll take you through how to write a proposal step-by-step. You will learn how to gather the right information before you ever begin writing so that you can deliver a targeted, relevant proposal. You will also learn how to gain the competitive advantage by asking the right questions and avoid time-wasting “requests for information,” or “RFI’s,” disguised as opportunities.

Source: How to Respond to an RFP – Request for Proposal: The Guide to Success


About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content,, and Technorati and his own affiliated sites.
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