Proposal (pro·pos·al [pruh-poh-zuhl]) noun: the act of offering or suggesting something for acceptance, adopting or performance.
A Chinese philosopher wisely once said, “A journey of a thousand miles begins with a single step.” For consultants and small firms, that step is often writing a proposal. As an independent consultant, you will inevitably hear the words, “send me a proposal.” However, the real results come in mastering the details of how and when to deliver yours to a potential client.
Many professionals make the mistake of equating proposal activity with sales activity. Proposal development is not a give-away activity, but rather a strategic tool to gain business. It is far better to deliver one proposal a month that gains business than to develop five without a single win.
Like resumes, winning proposals must be grammatically corrected, spell-checked and visually appealing. But more importantly, they must specifically address your prospect’s needs and offer a clear solution tailored to your potential client. And also like resumes, the real work of your proposal happens before you ever begin writing it.
In this 10-page, downloadable guide, we’ll take you through how to write a proposal step-by-step. You will learn how to gather the right information before you ever begin writing so that you can deliver a targeted, relevant proposal. You will also learn how to gain the competitive advantage by asking the right questions and avoid time-wasting “requests for information,” or “RFI’s,” disguised as opportunities.