2017 The Year of The Influencer

The latest trend in internet marketing is the use of compensated influencers. Here are the latest articles on this trend on TechCrunch:

Influencer Marketing

  • Time Inc. is launching its own influencer marketing network with help from Speakr

    Time Inc. is launching its own influencer marketing network with help from Speakr

    Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be “powered by” startup Speakr; this means Time Inc. Connect will combine Speakr’s technology with a unique pool of influencers. Read More

    Adobe’s Project Fleek connects marketers and social video influencers

    Adobe’s Project Fleek connects marketers and social video influencers

    Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of services and workflow for professional video, described Fleek as an extension of the social publishing tools that the company launched (in beta) back in November. “Trying to solve some of the… Read More

  • Dovetale wants to let brands of any size use influencer marketing

    Dovetale wants to let brands of any size use influencer marketing

    Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored… Read More

  • Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

    Sprinklr acquires Little Bird, a tool for finding experts on anything via Twitter

    New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas. Little Bird was founded in 2011 to help researchers quickly find the top experts and influencers on any given subject via Twitter. It raised from Mark Cuban, Jason Calacanis, Oregon Angel Fund and other individual investors $4.8 million in venture capital to build… Read More

  • Social Nature raises $1M to promote natural products with influencer marketing

    Social Nature raises $1M to promote natural products with influencer marketing

    We write about a lot of influencer marketing companies at TechCrunch, but Social Nature has a unique focus — natural products. The company is announcing it has raised $1 million in seed funding from investors, including Shopify co-founder Scott Lake, the Pereira/Wharton family, the founders of Pomme Natural Markets and Simon Whitfield (the Olympic triathlete) and Brenda Irwin of… Read More

    The New York Times acquires influencer marketing agency HelloSociety

    The New York Times acquires influencer marketing agency HelloSociety

    The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in startups and builds its own companies. It launched HelloSociety (which it fully owned) back in 2012 as an analytics platform for Pinterest marketers. Read More

  • Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

    Bloglovin’ Embraces Influencer Marketing With Sverve Acquisition

    Bloglovin’ is announcing the acquisition of marketing startup Sverve, a move that should the expand monetization options for writers using the Bloglovin’ platform. The New York-headquartered company offers an aggregator where consumers can find and follow fashion and lifestyle bloggers, and where those bloggers can reach and stay connected with a new audience. CEO Giordano… Read More

  • Influencer Marketing Startup Mavrck Raises $5M

    Influencer Marketing Startup Mavrck Raises $5M

    Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding. There are plenty of other companies working on influencer marketing, but Mavrck co-founder and CEO Lyle Stevens said they usually identify influencers without helping brands “activate” them, or they’re focused on how to “rent”… Read More

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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