Dealing with Negative Search Results: How to Get Rid of the Bad Stuff

How to Get Rid of Search Results You Don’t Like

As a business owner, there’s nothing worse than discovering your business has a bad search result associated with it. You work hard to ensure your customers are satisfied with your products and service. You work even harder to make your business a success. Unfortunately, they’re common in business transaction and interactions. We’re in the age of information, and people are eager to share their opinions online. Sometimes, these opinions are not positive.

Fortunately, there are a handful of techniques and strategies, used primarily by companies in the online reputation management industry, to make negative content vanish. Similar to SEO (search engine optimization), which uses strategies to make your business more noticeable, Reverse SEO uses a variety of techniques to make a particular site less noticeable. This is the backbone of how ORM (online reputation management) experts mitigate the impact of negative content about your brand. Essentially, there are two ways of doing this: removal and suppression.

Removing Negative Content Completely

If you notice a bad review, defamatory remarks, or other negative content showing up at the top of search results when you search for your name, your first instinct might be to try and have it removed. Removing a link from the internet permanently disassociates it with your name, and it makes sure consumers never see it again. It’s effective, but it’s hard to do. Links to negative content will be content you control, or content that someone else controls. Obviously, removing content on a page you own is much easier than one you don’t.

Source: Dealing with Negative Search Results: How to Get Rid of the Bad Stuff

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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